I last wrote about “Why Professional Photography is Important for Your Business” and I’d like to share what goes into a branding session so you can know more about my process. As with building any brand, the mission and values of the company are always the starting point. This informs your logo, your website, your marketing material, and of course… your brand photography.
Each branding session starts of with a dialogue. I want to get to know you, your company, who you are, and what you want to convey to your clients. We review your branding sheet (if you don’t have one, I highly recommend you do!) and other marketing material, which informs the artistic direction and potential staging of our session. It’s important that the photography be consistent with the vision of your company.
A session starts off with a 30 minute consultation where we review all we’ve discussed and start to gear up for either a single 2 hour photography session or your first monthly session (see my pricing sheet for more details). This allows for time to review materials or props, discuss the timeline for the session, tour the space if you would like images of your office or store, meet with employees or customers that will be featured, and make any tweaks before we get started.
For this post, I’ve put together two different brand photography schemes based on the same product, a simple necklace. With just a few variations in color, staging, and photographic style, each represents a very different brand.
The colors for this scheme are more airy, neutral and calm. In order to be consistent with the brand, I selected soft textures, small patterns, higher exposed images and lots of natural light.
The colors for this scheme are more earthy and bold. To reflect this, I selected darker colors, larger patterns, more texture, and higher contrast.
Although they are subtle choices, the different variations and elements above make a big difference when it comes to representing your business visually. Photography is one of the simplest ways to connect with your audience and clients. Sometimes you only have a few seconds of someone’s attention before they keep scrolling… so let me help your business stand out with photographs that represent your brand.
I hope this was helpful and feel free to reach out with more questions.